| What to say | You stare at a blank page | Jasper, $69/mo: generic ideas from a prompt | A blank prompt, every time | Ideas every morning from your site, repo and the news, scored out of 100 |
| Inspiration | Hours scrolling TikTok for references | Not what they do | You hunt for references yourself | Styles that already work in your niche, one click to film yours |
| Hooks and script | You write it, then rewrite it | The same templates as everyone | Whatever the model writes that day | 3 hooks per video from 22 proven formulas, written the way you talk |
| Filming | Phone on a stack of books, script on a second screen | Riverside, $29/mo: a recording studio in the browser | Your phone or QuickTime, reading off a second screen | A teleprompter right under your camera, with a 9:16 guide |
| Editing | A Premiere or CapCut timeline, hours per video | Descript, $24/mo, and CapCut Pro, $19.99/mo: you still drive the edit | Generated motion, or scripts you maintain | Your real take: silences, framing, color, sound, captions, music |
| Review | Export, watch, fix, export again | Frame.io, $15/mo: comments, then back to the editor | Re-prompt and re-render, no player | Live preview, comment the exact second, 5 versions for any moment |
| Posting | Upload to each app, write each caption | Later, $25/mo: scheduling | Not covered | Title, caption and hashtags for each platform, copied in one click |
| Memory | In your head | Six tools that don’t talk to each other | Starts from zero every session | Keeps your brand, your voice and what worked |
| Setup | Learn the software | Six accounts, six logins, six bills | Skills, ffmpeg, whisper and updates to keep working | One Mac app, updated for you |
| Cost | Premiere or CapCut, plus your evenings | $182/mo, plus your evenings | Your agent plan, plus your evenings | Your agent plan, plus $19 once |